Well, at this point it should be clearer to you What Email Marketing is and why it can be important to use it for your company as well.
But what goals should an email marketing campaign achieve?
For each company, the daily goal is to SELL products or services, to get in touch with new customers or with existing customers.
The main problem in selling, in our experience, is that in most cases the company comes into contact with the potential customer at a time when the customer IS NOT READY to buy real estate transaction coordinator software.
Maybe they like the seller, the company meets their trust, they like the product or service you offer, but when you get in touch, for any reason, the potential customer IS NOT IN A CONDITION to buy …
And what happens in many cases like this? It occurs that months or just years ago by, until that consumer is willing to acquire, but in the meanwhile you retain never been prepared to organize with them and he turns out twirling to an adversary barely because he accomplishes at the exact time without even phoning you. This occurs frequently, and it possibly has transpired to you too.
How does Email Marketing intervene in this process?
Email Marketing plays a very important role in this process: it establishes a constant CONNECTION with the customer and keeps the memory of the company alive UNTIL THE CUSTOMER IS READY TO BUY.
The advantage of this method is that it avoids us having to call back on the phone many times, becoming heavy or spending time and money on periodic in-person meetings.
If by coming into contact with a customer, you manage to have his email address and the authorization to subscribe to our newsletter, you will have established a “relationship” with him that you can carry on over time with little effort until the RIGHT moment in which it will be him to contact you.
DEFINITION OF EMAIL MARKETING
The ‘ Email marketing is a form of direct marketing (DM) that integrates the strategies and tactics to create and deliver email communications with the aim to implement the relationships between brand and audience, or send data and reworks promotional. What are the recreational benefits that it still organizes to ensure today?