The marketing which engages people to help in evolutions of brands are brand the other names can be given is experiential marketing, on ground marketing, participation marketing, loyalty marketing, special event marketing. The experiential marketing agency canada does the same activities as mentioned above to make the customers more involved in production and marketing programs and they make them have a tendency to develop good relationships with the brand.
The process in which costumers are created an emotional attachment to the service or the product making it a memorable moment of experience and making them more connected to the service is known experiential marketing. In this process physical and interactive process of experience is used to highlight the product and make the costumer be part of the experience. These experiences are related to mood, behaviorand attitudes and experience. In this process of the marketing the companies can gain a lot in the competition world. To do all this process the experience in the process should be more compelling and it should sense the closeness to the costumer and capture the loyalty of the experience.
The experiential marketing majorly focuses on the emotional, cognitive, sensory values of the customers and then they create a synergy in the perception, meaning, and consumption with brand loyalty. Hence this is considered to be more challenging as it requires more diverse range of methods of research and total understanding of the costumers.
The various experience can be accounted for this process first is to take consideration of the consumers value positions and how it can stratify their needs, secondly creating digital network for customer with business, thirdly the support frame work like customer care, communication convince to be taken into major consideration.
The marketing which engages people to help in evolutions of brands are brand the other names can be given is experiential marketing, on ground marketing, participation marketing, loyalty marketing, special event marketing.