If you’re new to the world of Search Engine Optimization (SEO), then perhaps you’re wondering why there are successful YouTubers and those who publish hundreds of videos but aren’t as triumphant as others too.

Take note that YouTube is part of Google, and learning how the search engine works is vital to the success of your YouTube marketing strategy. Every year, the search engine and Internet giant releases new ranking algorithms that online marketers should follow if they want to secure a top spot in search results. This notion holds true whenever you’re publishing videos in the highly popular video streaming website. Without further ado, here are some tips that’ll assist you in achieving a high rank on YouTube and Google.

Tips and Techniques to Properly Rank Videos on YouTube and Google

• Video Duration

Albeit there are many YouTubers who don’t care much about the length of the video if they already know the formula to create viral hits. A video clip can be as short as 15 seconds, but if it can garner 100,000 views then that’s already a recipe for success. However, Google’s algorithms prioritize videos with as much viewer retention as possible.

In other words, if you can make people sit through your 30-minute long video by providing informative content, then it can have as much, or even a greater chance of ranking on YouTube and Google than a 30-second clip.

• Prioritize in Making Quality Content

One of the most important factors or perhaps even THE most important aspect that contributes to a high-ranking video on YouTube is the content of the video. Once again, you need to make sure that the content of your video makes your viewers stay for the entire duration of the clip.

Consider various forms of content when creating high-quality videos. Start by making sure that the content of your clips is in line with the primary objective of your channel. If your channel brings informative How-To videos, then prioritize on creating instructional clips. However, there might come a time wherein you might see a drop in viewer count.

If such a thing happens, then it is about time you diversify the content you publish on the video streaming site. For instance, you can create one video and tag it with “Real Talk” to let your subscribers and viewers engage in conversations over the comments corner on the video’s page.

• Video Description

You’d be surprised as to how many YouTubers fail to put any relevant information in the description section of their video. Without a good description, Google’s algorithm won’t bother much about the page and move on to checking the next clip.

Another important factor to consider is to never duplicate the description of another video. In other words, never have the same description for all of your videos. Even if you’re publishing similar pieces of content every time, you should diversify the written description. Otherwise, Google will flag the page as duplicate or plagiarized, and the page can get punished in rankings because of that.